Michael Sherry
Web Design & Digital Marketing
Posted on: January 13, 2026
Written by: Mick Sherry
Having duplicate content is not a direct issue for SEO rankings. There is no Google “penalty” for duplicate content. Worst case, having duplicate content may make it harder for Google to understand, index, and rank the right pages on your site, but that’s it. There’s (usually) no “duplicate content penalty” Google has repeatedly said […]
Posted on: January 08, 2026
Written by: Mick Sherry
What Is the 80/20 Rule in SEO? The 80/20 rule in SEO (also known as the Pareto Principle) means that around 80% of SEO results typically come from 20% of the effort. In practical terms, this means a small number of pages, keywords, and optimisation actions are responsible for most organic traffic, rankings, and enquiries. […]
Posted on: January 08, 2026
Written by: Mick Sherry
In Australia, small business SEO typically costs between $500 and $2,000 per month, depending on competition, scope, and execution speed. At the lower end, what is touted as affordable SEO in Australia usually progresses more slowly, focusing on essential technical fixes, on-page optimisation, and gradual authority building. Higher budgets allow for faster content rollout, stronger […]
Posted on: January 08, 2026
Written by: Mick Sherry
Yes, SEO is worth it for small businesses when it’s done with realistic expectations and the right focus. SEO works best for businesses that: Offer services people actively search for Serve a defined local area or niche Want consistent enquiries rather than short-term spikes Unlike paid ads, SEO compounds over time. A well-optimised service page […]
Posted on: January 08, 2026
Written by: Mick Sherry
There isn’t one single “best” SEO tool for small businesses. The right tool depends on whether you’re managing SEO yourself or working with a professional. If you’re deciding whether to invest time in tools or outsource SEO altogether, it helps to understand how much SEO actually costs for small businesses in Australia. This article explains […]
Posted on: January 08, 2026
Written by: Mick Sherry
Most Australian small businesses should expect to pay between $500 and $1,500 per month for SEO, depending on competition, location, and how quickly they want results. Lower budgets tend to focus on steady improvements over time, while higher budgets allow faster execution, more content, and stronger link building. What matters more than the number is […]