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Anchor TextWhat is anchor text in SEO?
Anchor text is the visible, clickable text of a hyperlink. It helps search engines understand what the linked page is about.
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BacklinkWhat are backlinks in SEO?
A backlink is a link from one website to another. Search engines use backlinks as a signal of authority, trust, and importance, with links from well-established websites generally carrying more weight than links from smaller or low-quality sites.
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Canonical URLWhat is a canonical URL?
A canonical URL tells search engines which version of a page should be treated as the primary one when multiple similar URLs exist.
Crawl BudgetWhat is crawl budget in SEO?
Crawl budget is the number of pages a search engine is willing and able to crawl on a website within a given time period.
E
Entity SEOWhat is entity SEO?
Entity SEO is the practice of optimising content and website structure around identifiable entities (such as businesses, services, locations, and concepts) rather than focusing purely on keywords.
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Information GainInformation gain in SEO
Information gain in SEO refers to how much new, useful, and non-redundant information a page adds compared to other pages already indexed on the same topic.
Internal LinkingWhat is internal linking in SEO?
Internal linking is the practice of linking from one page to another within the same website to help users and search engines navigate content.
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Keyword CannabilsationWhat is keyword cannibalisation?
Keyword cannibalisation happens when multiple pages on the same website target the same keyword or search intent, causing them to compete with each other in search results instead of strengthening a single page.
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Link ContextWhat is Link Context?
Link context refers to the textual and semantic signals surrounding a backlink including the anchor text, nearby words, page topic, and placement. Search engines use these signals to interpret what the link represents.
Link EquityWhat is link equity in SEO?
Link equity (also known as 'link juice') refers to the value or authority passed from one page to another through links. This transferred value is commonly referred to as link equity.
Link VelocityWhat is Link Velocity?
Link velocity is the rate at which a website acquires new backlinks over time.
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PageRankWhat is the PageRank algorithm?
PageRank is an algorithm originally developed by Google to measure the importance of web pages based on the quantity and quality of links pointing to them.
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Search IntentWhat is search intent in SEO?
Search intent describes the underlying goal a user has when entering a query into a search engine.
Semantic SearchWhat is semantic search in SEO?
Semantic search is the process by which search engines try to understand the meaning, context and intent behind a search query instead of relying solely on exact keyword matches.
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Technical SEOWhat is technical SEO?
Technical SEO focuses on optimising a website’s infrastructure so search engines can access, crawl, interpret and index its content.
Topic ClusterWhat is a topic cluster in SEO?
Topic clusters are a content structure where a central “pillar” page is supported by multiple related pages that cover subtopics in more detail and link back to the main topic.
Topical AuthorityWhat is topical authority in SEO?
Topical authority refers to how strongly a website is perceived as an expert on a specific subject based on the depth, quality, and structure of its content.