January–August 2025 vs 2026
Electrician
+112%More organic search visits
+164%More tracked contact actions
Organic search visits
January to August totals
2025346
2026734
Tracked contact actions
January to August totals
202586
2026227
Michael Sherry
Web Design, SEO & Digital Marketing
SEO for Tradies
Get found for the trade jobs you want in the areas you actually service. I help Australian tradies improve their website and Google Business Profile so local searches can turn into calls, quote requests and booked work.
Whether you run one van or several crews, the plan starts with your services, service area and capacity. The goal is relevant enquiries, not traffic from people you cannot serve.
- Relevant local jobsTarget services and suburbs that fit your business.
- Website and Google MapsMake your service pages and Business Profile work together.
- Direct expert supportDeal with the person planning and making the changes.
More local jobs from the searches that matter
A search for blocked drain [suburb] or switchboard upgrade near me shows much stronger hiring intent than a broad DIY question. I map the services you want to sell to the places you genuinely serve, then improve your website and Google Business Profile so customers can understand your offer and contact you.
This is a local SEO service for Australian trades businesses. I can work with you anywhere in Australia, while the campaign targets your actual operating area.
What my tradie SEO work covers
Trade-specific search research
Find the services, job types and locations your customers search for. Compare the businesses already appearing in local results and prioritise pages with real enquiry potential.
Google Business Profile
Check the right primary and secondary categories, services, service area, hours, photos and contact details. Build a practical process for genuine customer reviews.
Service and area pages
Create useful pages for individual services and meaningful service areas. Explain the work, qualifications, common questions and next step so people ready to hire can enquire.
Technical and on-page SEO
Fix crawling, indexing, titles, internal linking, mobile usability and weak enquiry paths. Strong, clear fundamentals can also help your business be understood in AI search, without guaranteeing inclusion.
Relevant links and local signals
Strengthen internal links between trade services and earn relevant mentions and links through real relationships, projects and useful resources.
Calls and quote tracking
Use Search Console and analytics to see which pages attract relevant visitors. Track calls and forms where possible, then adjust priorities around enquiries and booked jobs.
From a local search to a job enquiry
Imagine a homeowner looking for a specific trade service in a suburb you cover. A focused service page should explain what you do, show the areas you serve, answer the practical questions that hold people back and make it easy to call or request a quote.
Your Google Business Profile supports the same clear service information. We then review visibility and enquiries to decide what to improve next.
Local search
“Blocked drain” or “switchboard upgrade” plus a suburb
Useful service page
Explain the job, service area and common questions.
Clear next step
Make it easy to call or request a quote.
Measure enquiries
Review relevant visits and contact actions.
Illustrative example of how local search can lead to an enquiry.
Local SEO for the trades you work in
Different trades need different service pages, proof and Google Business Profile categories. A plumber, electrician and roofer should not share a generic set of keywords. I build the plan around the jobs each business wants, the areas its team can reach and the questions customers ask before booking.
For multi-service companies, I organise related service pages so they support one another without competing for the same search. The specialist pages go deeper into each trade.
If your trade is not listed, tell me what you do and where you work. I can tailor local search research and website content to your actual services.
Local SEO for businesses including:
- Electricians
- Plumbers
- Roofers
- Builders and carpenters
- Concreters
- Landscapers
- Painters and plasterers
- Tilers
- Flooring supply and installation
- Skip bin hire
- HVAC and air conditioning
- Pest control
Measured results from Australian trade clients
Four Australian trade clients show how local SEO work can grow organic search visibility and tracked enquiries. The first two result tiles in each case study show the growth; the charts underneath show the measured figures and dates.
View electrician SEO →
2023 vs 2026 to date · monthly averages
Skip bin rental
+84%More organic search visits per month
+47%More tracked conversions per month
Organic search visits
Average monthly visits in each year
202394
202483
2025155
2026173
Tracked conversions
Average monthly tracked conversions
202330
202442
202541
202644
2024 vs 2026 to date · monthly averages
Flooring supply and installation
+114%More organic search visits per month
+100%More tracked conversions per month
Organic search visits
Average monthly visits in each year
202463
202591
2026135
Tracked contact actions
Average monthly tracked conversions
202413
202626
January–June 2020 vs 2026
Local auto electrician
+192%More organic search visits
+363%More tracked website calls and forms
Organic search visits
January to June totals
20201,679
20264,902
Tracked website calls and forms
January to June website actions
2020196
2026907
Source: monthly client reports supplied by Michael Sherry. Tracked contact actions include website calls, forms and email clicks, plus Google Business Profile calls where available. The skip bin and flooring figures are monthly averages; the electrician cases compare the stated month ranges.
The process
1. Understand the business and audit local visibility
We discuss the services, preferred enquiries, actual service area and current lead sources. I review the website, Google Business Profile, Search Console where available and the local competitors appearing for relevant searches.
2. Fix the foundation and improve the right pages
I prioritise technical issues, profile accuracy, service content, internal links and clear contact options. Area pages are added only when there is genuine local value and distinct information.
3. Measure useful enquiries and refine
We review relevant searches, service page visits, calls and forms where tracking allows. The next improvements follow what the data and customer enquiries show, rather than a fixed list of generic tasks.
Why work directly with me?
I’m Michael Sherry, an Australian web designer and SEO consultant. I work directly on the website and the search strategy, so the page that earns visibility can also help turn a visitor into an enquiry.
You speak with the person reviewing the site, planning priorities and making changes. I explain the work clearly and judge progress by relevant enquiries as well as search visibility. Rankings depend on competition and location, so I do not promise a fixed position.
Frequently asked questions
Do you work with tradies across Australia?
Yes. I work remotely with trades businesses around Australia. Your campaign focuses on the cities, suburbs and service areas your team can actually cover.
Which trades do you work with?
Electricians, plumbers, roofers, builders, carpenters, landscapers, painters, HVAC technicians and other service trades. The research and page plan are specific to your services rather than a one-size-fits-all trade template.
Do I need a separate page for every suburb?
No. Start with strong service pages and add area pages where there is distinct, useful information and genuine local demand. Repeated pages with only the suburb name changed are not the goal.
Can you improve my Google Business Profile as well as my website?
Yes. I review the profile’s categories, services, hours, service area and supporting information alongside your website. The two should describe the same real business.
How will we measure results?
We can review Search Console visibility, relevant page traffic and tracked calls or quote forms where measurement is available. Enquiry quality matters more than a broad traffic total.
Get more of the trade jobs you want
Tell me your trade, the services you want to promote and the areas your team covers. I’ll review the starting point and suggest practical local SEO priorities.