I can provide Search Engine Optimisation (SEO) to make your website both user friendly and search engine friendly to improve your rankings and visibility in popular search engines such as Google, Bing and Yahoo.
Search Engine Optimisation (SEO) helps your website to “be found” online. The aim is to grow the amount of visitors to your website that are being referred by search engines such as Google.
It is important to optimise a business website for search engines to ensure that it can be found by new visitors in the organic search results. This can be achieved by:
- Selecting specific keywords and key phrases that relate to your website and align with the kind of searches that potential visitors will enter into a search engine like Google, Yahoo or Bing.
- Following a set of specific SEO rules and guidelines to optimise your website for both search engines and visitors.
- Conducting regular and on-going optimisation on your website with the goal of continuous improvement.
User Friendly Websites Usually Rank Higher
In some cases, it can be necessary to make changes to the layout and design of your website during the process of SEO.
Improving your business website can increase the visibility of your website in search results (improve SEO) and help you to generate more leads & enquiries.
Questions About SEO
What is Search Engine Optimisation (SEO)?
SEO is any action taken to improve the appearance and ranking of a website within a search engine.
The goal for most business websites is to increase the number of visitors to their website by using SEO techniques.
SEO increases the number of website visitors by earning a business website it’s place on the first page of search results within popular search engines like Google, Bing and Yahoo.
What does SEO cost?
The cost of regular SEO services can vary depending on the scope of the work involved.
As a general price guide, my SEO services start from $400/month.
How Does SEO Work?
Search engines want to provide their users with the most high quality and relevant results for their search terms. Improve your website & search engines can reward you with high rankings for relevant keywords/phrases.
For example, let’s say a local cleaning business based on the Gold Coast wants to use SEO to make a page on their website the best answer for the key phrase “house cleaner gold coast”.
If successful, their website would be found by more potential customers when they type “house cleaner gold coast” into a search engine.
What do search engines look for in a website with top rankings?
The SEO success of a website is determined by 3 main pillars:
Relevancy: This helps search engines to better understand what your website is actually about. This is so they can try to send the “right” people to your website at the right time.
Authority: Determines how trusted and reputable your website is when compared to competitors who target a similar topic, subject or niche.
Crawlability: Related to the technical side of building websites. The faster and more “SEO friendly” your website is, the easier it will be for a search engine to regularly crawl and index your content.
What is local SEO?
Local SEO involves optimising your website to rank for location based search queries and Google Maps results.
This is ideal for local businsses with a storefront and service area based businesses targeting a specific city or a local suburb.
Investing in local search optimisation is your opportunity to be discovered by local customers who are often ready to buy.
Do I need SEO for my business website?
Successful SEO will get you ahead of your direct competitors. If two similar websites are offering the same service, the search engine optimised website is more likely to attract a greater number of potential customers online.
SEO isn’t just about search engines though. Good SEO practices will improve the user experience and bolster the usability of a website.
This will help to keep your potential customers engaged for longer and increase the number of leads/enquiries you get from your website.