I can provide Search Engine Optimisation (SEO) to make your website both user friendly and search engine friendly to improve your rankings and visibility in popular search engines such as Google, Bing and Yahoo.
Search Engine Optimisation (SEO) helps your website to “be found” online. The aim is to grow the amount of visitors to your website that are being referred by search engines such as Google.
It is important to optimise a business website for search engines to ensure that it can be found by new visitors in the organic search results. This can be achieved by:
- Selecting specific keywords and key phrases that relate to your website and align with the kind of searches that potential visitors will enter into a search engine like Google, Yahoo or Bing.
- Following the set of specific SEO rules and guidelines to optimise your website for both search engines and visitors.
In some cases, it can be necessary to make changes to the layout and design of your website. Improving your business website can increase the visibility of your website in search results (improve SEO) and help you to generate more business or make more sales.
Why do I need SEO?
SEO can put you ahead of your competitors. If two similar web sites are selling a similar product, the search engine optimised web site is more likely to have a greater number of customers and make more sales.
SEO isn’t just about search engines. Good SEO practices will improve the user experience and bolster the usability of a website which will help keep your visitors engaged for as long as possible.