Does web hosting affect SEO?

Does web hosting affect SEO?

Yes, web hosting does affect SEO and it can significantly impact your search rankings, organic traffic, and website conversion rate.

Web hosting might not always be the first thing on your Search Engine Optimisation (SEO) checklist, but the speed, reliability and quality of your web server can have a huge impact on your website’s on-page SEO signals.


Choose the right web hosting provider for your SEO

Your web hosting company can make or break your SEO game, particularly if your hosting service is low quality.

Search engines want to ensure that the users they send to your site have a great experience. A slow or unreliable web host can lead to higher bounce rates, lowered search rankings, and missed opportunities for your business.

Your website’s performance, loading speed, reliability and up-time all hinge on your hosting provider so it’s important to invest in a fast and reliable hosting service.


Do search engines care where I host my website?

Search engines like Google don’t really care about the specific hosting provider you choose.

They care more about the key factors that are directly impacted by your web hosting such as site speed (page speed is a small ranking factor), reliability, server uptime, and security.

So, even though Google isn’t concerned with the name on your hosting plan, it absolutely cares about the quality of the hosting service it provides.


Key Takeaways

When it comes to SEO, your decision on who to host your site with shouldn’t be taken lightly so do your research and check online reviews when you are vetting web hosting providers.

The quality of your web hosting service plays a pivotal role in the success of your website and the results of your SEO.

If you are unsure about the quality of your web hosting, you should consult with your SEO provider for further information.