SEO Services Gold Coast
I can provide Search Engine Optimisation (SEO) to make your website both user friendly and search engine friendly to improve your rankings and visibility in popular search engines such as Google and Bing.
Search Engine Optimisation (SEO) helps your business website to “be found” online. The aim is to grow the amount of visitors to your website that are being referred by search engines such as Google.
It is crucial to optimise a business website for search engines to ensure that it can be discovered by new visitors in the organic search engine result pages (SERPS). This can be achieved by:
- Selecting specific keywords and key phrases that relate to your website and align with the kind of searches that potential visitors will enter into a search engine like Google, Yahoo or Bing.
- Following a set of specific SEO rules and guidelines to optimise your website for both search engines and visitors.
- Conducting regular and on-going optimisation on your website with the goal of continuous improvement.
Modern, User Friendly Websites Will Usually Achieve Better SEO Rankings
In some cases, it can be necessary to make changes to the layout and design of your website during the process of SEO.
Improving your business website can increase the visibility of your website in the search results (improve SEO) and help you to generate more leads & enquiries.
Meet Your Gold Coast SEO
You don’t necessarily want to be #1 on Google, sometimes that position is not attainable for any local business. Instead, you want to be ranking ahead of your competitors.
SEO Case Studies on Gold Coast Businesses
Questions About SEO
What is Search Engine Optimisation (SEO)?
SEO is any action taken to improve the appearance and ranking of a website within a search engine.
The goal for most business websites is to increase the number of visitors to their website by using SEO techniques.
SEO increases the number of website visitors by earning a business website it’s place on the first page of search results within popular search engines like Google, Bing and Yahoo.
What does SEO cost?
The cost of regular SEO services can vary depending on the scope of the work involved.
As a general price guide, my SEO services start from $400/month.
How Does SEO Work?
Search engines want to provide their users with the most high quality and relevant results for their search terms (also called keywords). Improve your website & search engines can reward you with higher rankings for relevant keywords/phrases.
For example, let’s say a local cleaning business based on the Gold Coast wants to use SEO to make a page on their website the best answer for the key phrase “house cleaner gold coast”.
If successful, their website would be found by more potential customers when they type “house cleaner gold coast” into a search engine. This is very powerful because it allows you to get your business services in front of hyper relevant customers who are either in research mode or ready to buy.
What do search engines look for in a top ranking website?
The SEO success of a website is determined by 3 main pillars:
Relevancy: This helps search engines to better understand what your website is actually about. This is so they can try to send the “right” people to your website at the right time.
Authority: Determines how trusted and reputable your website is when compared to competitors who target a similar topic, subject or niche.
Crawlability: Related to the technical side of building websites. The faster and more “SEO friendly” your website is, the easier it will be for a search engine to regularly crawl and index your content.
What is local SEO?
Local SEO involves optimising your website to rank for location based search queries and Google Maps results.
This is ideal for local businsses with a storefront and service area based businesses targeting a specific city or a local suburb.
Investing in local search optimization is your opportunity to be discovered by local customers who are often ready to buy.
Do I need SEO for my Gold Coast business website?
Successful SEO will get you ahead of your direct competitors. If two similar business websites are offering the same service, the website which is correctly optimised for SEO is going to gain more visitors and increased leads/sales.
SEO isn’t just about search engines though. Good SEO practices will also improve the content, user experience and usability of a website.
This will help to keep your potential customers engaged for longer and increase the number of leads/enquiries you get through your website.