What is the single best piece of SEO advice?

What is the single best piece of SEO advice?

The single best piece of SEO advice for Australian business websites is to focus on creating high-quality, valuable content that meets the needs of your target audience.

Here’s the thing: Search engines are designed to present the best, most helpful and most reliable information from trusted sources.

This means that search engine algorithms will prioritise valuable content that has been created to benefit real people, not content created solely to gain rankings in the search results.


Create Helpful, High Quality Content

This means you must first identify the topics, services, locations and questions that your audience is searching for.

Then you should be creating content that provides the best answers, helpful solutions, and relevant information relating to those keyword queries and matching the search intent of the user.

With that in mind, your aim should always be trying to help your potential customers by creating people-first content that is:

  • Helpful;
  • Relevant;
  • Informative;
  • Comprehensive;
  • Engaging.

If you can do this, you are more likely to attract and retain the attention of your target audience. You’ll then be rewarded with valuable rankings in the search engine results pages (SERPs).


Good Content Attracts Backlinks & Social Interaction

It is also important to earn high-quality backlinks and social shares that can improve your website’s authority signals, and by extension, your rankings in the search results.

Build your offline business and online brand as a trusted authority by creating high-quality content and you’ll gain the ability to naturally earn backlinks and social shares.

Again, you must understand that the people who are going to be linking to your helpful content are humans (just like you.) So make sure you are creating and optimising all of your content for humans, not just for search engine spiders.


Don’t Forget the Nature of SEO…

At the end of the day, we are all at the mercy of search engine algorithms and creating high-quality content for your target audience is the best way to achieve long-term SEO success.

Always remember, no results are guaranteed when it comes to Search Engine Optimization.