Web Design & Development
Are you are looking for a professional web presence for your business? I can help.
A professional website can help to grow your business and make you more money.
An effective website should get your business in front of the right people, at the right time and show them the right content.
Website Design & Website Redesigns
I provide business website design services / digital marketing strategy that will yield results and help your business grow.
Marketing strategy combined with clever web design & modern web development practices will give your potential customers a feeling of trust and sense of authenticity.
When people land on your website it will invoke a feeling of confidence, they’ll feel as though they can trust your business to provide a great solution to their problem.
Have you ever wondered if you could fix your existing business website?
Check out this blog post where I show you exactly how you can improve your business website home page to get more leads and enquiries.
Establish a Presence Online
In our modern world so much of what we do is accomplished on the Internet, including searching for products and services.
It has quickly become an expectation that any professional business has a website of some kind.
A well designed website will allow business to provide potential customers with a positive first impression. This is achieved by providing a great experience where the user easily find the right information they need and convert them into new clients.
Build Trust & Confidence
People prefer to do business with people they know, like and trust.
A professional and functional website will allow your potential customers to become more familiar with you and/or your business, your staff and your point of difference.
Your website will also be the portal for your potential customers to make initial contact with you.
A profile of your staff or examples of your current associates as well as an interesting ‘About Us’ page will help you build trust and make potential clients more likely to contact you.
Connect with customers by showing the human aspect of your business. Social proof like reviews, testimonials and images/video of yourself will help you to quickly create trust and build authority with your website visitors.
Adding interesting articles, new & informative content, engaging videos plus being active with social media will help you build rapport with your target market.
Create a Point of Contact
Your website will form the centre of your marketing mix , everything should link back to your website in some way. Your site needs to back up your current marketing strategies and providing potential customers with further information, a call-to-action and a point of contact.
By using contact forms, your website will easily create a quick, easy and secure method for potential customers to contact you.
Simple forms can be set up to directly email customer enquiries straight to your inbox. Advanced forms can be used to gather the essential information you need to contact a potential customer with a price estimate or quote for your product or service offering.
If your calls-to-action are passive or your contact forms are broken, how many leads are you msising out on each week?
Gather Contact Information
As well as creating a point of contact for clients, your website can also be used to gather e-mail addresses and phone numbers of prospective clients.
You can then market to these customers using newsletters or promotional e-mail campaigns, keeping your audience up-to-date with your current products/services or special offers.
Your website needs to be designed with strong primary and secondary calls-to-action. This tells users what you action you want them to take and will help you to get more leads from your website.
Get Referrals & Reviews
Referrals and testimonials are a great way to for a small business to leverage existing clients to help you gain new clients.
With a professional website, you can provide social proof in the form of positive customer feedback, showcase some of the great work you have done or your show off your most recent success stories.
Your existing customers can be some of your best brand advocates. It’s important you use this to you advantage and shout out about the positive impact you’ve had working with your clients.
Answer Frequently Asked Questions
You can provide quick answers to common frequently asked questions on your website.
Your customers will appreciate the free knowledge and it will also save you time of continually answering the same questions over and over again.
Answering customer questions is great content which will likely benefit your website in terms of local search engine optimisation (SEO).
Hire A Business Web Designer
Many local businesses struggle with their underperforming websites. The majority of your print and digital marketing will link back to your website so it’s crucial to get it built correctly the first time.
Michael is an experienced Gold Coast web designer who can help you get the most out of your business website.
Call now on 0431 739 060 or send Michael a message online for a no-obligation website strategy consultation.