SEO Specialist Perth | SEO Consultant For Hire

Outrank your competitors, attract relevant visitors to your website & convert more leads with a search engine optimisation campaign delivered by an Australian SEO Specialist servicing Perth businesses.

Specialist SEO services from a Professional SEO Practitioner who actually cares about creating real ROI and genuine results for your business.

You may be thinking that investing in an SEO Campaign seems RISKY and I’d agree with you on that. ROI is never guaranteed with ANY marketing channel…

But seriously, the bigger risk is NOT DOING SEO for your website.

Perth SEO Specialist for Hire – Contact Michael

I’ve gotten this page to the top of Google – Find out how I can do that for your business.

Call now on 0431 739 060 or send me a message online.

Australian SEO Case Studies of Real Businesses

These 8 case studies demonstrate the organic traffic (visitors direct from Google) growth for eight authentic Aussie businesses.

The screenshots are taken directly from the client’s Google Analytics account showing the tremendous growth in relevant website traffic gradually over time.
Labrador Auto Electrics SEO case study results
I-Care Dental Studio SEO cae study traffic graph screenshot from Google Analytics
SEO case study for best price auto workshop and Vamos australia SEO case study for superior tennis academy and plains removals SEO case study organic growth chao pha ya thai massage and LTD air tools


Web Design & SEO Reviews

Albert BurtonAlbert Burton
03:22 09 Feb 24
If you need someone to work on SEO, Michael is the man to see. I have been with a well-reviewed agency in the past, but their knowledge left something to be desired.I began searching for someone who knew the ins and outs of SEO who could help me really take my website to the next level.Michael has conducted a full audit of my website and it was extremely comprehensive. He identified technical errors, content gaps, accesibility issues, backlink outreach opportunities, among other things.I highly recommend considering Michael for your SEO needs.
Shannon BacchiShannon Bacchi
04:41 17 Jan 24
We’ve thoroughly enjoyed working with Michael across several projects for our website and have been impressed by his knowledge, communication and technical skills.After working with Michael for some time, we’ve been able to make major changes to our site, feeling confident that we can trust him to do an excellent job. Thanks Michael we look forward to continuing to work with you!
Toni EsbergerToni Esberger
04:22 05 Dec 23
"Outstanding SEO Services and a Joy to Collaborate With - Michael Sherry!""Partnering with Michael Sherry for our SEO needs has been an incredible journey. His expertise shines through in the significant improvements we've seen in our website's ranking. Michael is not just a master of SEO strategies, but he's also one of the good guys – ethical, approachable, and genuinely invested in our success. His clear and consistent communication makes our ongoing collaboration effortless and enjoyable. We're thrilled to continue working with Michael and wholeheartedly recommend his services. He's an absolute pleasure to work with and truly deserves a 5-star rating!"
Richard C. RickertRichard C. Rickert
02:59 01 Dec 23
All my questions have been answered promptly and the problem I had to call up my website hosted with a German host, was solved in no time. The operator is not just friendly but highly skilled and fairly priced.
Brookelyn CooperBrookelyn Cooper
02:03 20 Nov 23
Michael was very professional and approachable. He listened to what we hoped to achieve and how things would would best for us and then explained his recommendations in a way we would understand (no being from the tech world). We were kept up to date with his progress during our transition and he was easy to work with from start to finish. Highly recommended!
Elizabeth SearElizabeth Sear
08:43 18 Oct 23
Micheal provided me with excellent website support. He knew exactly what I needed and sorted out the issue in no time. He is very knowledgeable and efficient. I would highly recommend him for all your web design needs.
23:47 10 Aug 23
Mick assisted my partner in creating a professional logo for his tree business during its initial stages. Mick took the time to comprehend our requirements and delivered a logo that exceeded our expectations.We are certainly planning to engage Mick for our upcoming projects related to website development and SEO services. I highly recommend his services without any hesitation.
Tony FahkryTony Fahkry
01:50 25 Jul 23
I had the pleasure of consulting with Michael Sherry regarding addressing SEO issues on my website. I was very impressed with his knowledge, expertise, and professionalism. He took the time to understand my needs and offered professional advice. He gave me some great tips on improving my website's ranking in search results that would be more likely to be found by potential customers. I highly recommend Michael Sherry Web Design & Digital Marketing service to anyone looking for a professional and reliable web design and digital marketing company. Michael is a true expert in his field and is committed to helping his clients succeed.
LC PhysiotherapyLC Physiotherapy
01:49 25 Jul 23
MSWD designed and built my business website. The short term results from this have been pleasing.Update July 2023 - My website continues to rank well in search engines and I've had a number of enquiries steadily come through over the years and we've since implemented an email drip campaign which has worked really well.Highly recommended.
Sarah KSarah K
03:47 09 May 23
Michael provided assistance with checking a site for any malware, he was fast and diligent and his advice was very helpful. Honest and straight forward, I would trust him to help me with websites in the future.Thanks again, appreciate it.
John McLeanJohn McLean
09:52 05 May 23
We at Milford Country Cottages have developed a relationship with Michael during the past couple of years and would recommend his SEO abilities without hesitation.
Ben HartleyBen Hartley
21:32 07 Mar 23
MS has been very professional in his dealings. We had a some what complicated scenario with lots of parts that MS was able to diagnose, troubleshoot and repair within a few days. Great to rebound ideas off and was happy to educate as well. Great communication and reps well on the phone. Thanks Michael your contribution has made all the difference. We liked his services so much that we immediately offered him another job.
Brad RangecroftBrad Rangecroft
00:17 04 Mar 23
Michael created a business logo and business card design for me, as well as setting up my website domain and email.I'm very happy with the finished article which was completed quickly and professionally and exceeded my expectations.Michael was super easy to work with and I couldn't recommend him enough.
03:55 28 Feb 23
Partnering with Michael was a fantastic experience. Michael was super informative and prompt in his responses, making the entire process seamless. He was knowledgeable in his field and always went the extra mile to provide me with the information I needed to get my jobs completed. I would highly recommend Michael to anyone in need of a reliable web designer who produces exceptional results. It was truly a pleasure working with him and I look forward to collaborating with him again in the future.


Grow your business with Perth Search Engine Optimisation (SEO)

With the power of SEO, you have the opportunity to greatly increase your website’s online visibility and get your business in front of more people who are already interested in your services.

Getting more people on your website who are actively seeking the products and services you offer is a recipe for revenue growth and longer-term business success.


Be discovered by more people who are ready to buy

Get more clients, serve more customers and improve your bottom line with an SEO strategy created and rolled out for you by an experienced SEO consultant.

With expert SEO techniques, you’ll attract more potential customers to your website who are primed, interested and ready to buy your services.

By improving the overall quality of your business website with SEO, you’ll convert more of these potential customers into paying clients and grow your business.


Attain measurable, long-lasting results

Some SEO agencies or search marketing companies incorrectly judge the effectiveness of an SEO campaign simply by how many extra visitors landed on the target website.

My approach to long-term SEO success is more about measurable business outcomes such as:

– Generating consistent leads.
– Converting more prospects into paying customers.
– Achieving a positive return on your SEO investment (ROI).

SEO is a longer-term strategy

SEO is an ongoing process because Google’s ranking algorithms are constantly changing.

As an expert SEO Consultant, I’ll continuously monitor, update and improve your SEO campaign every month.

When algorithm changes do occur, I’ll pivot the strategy to keep your website compliant with Google so your business can continue to thrive and succeed.


Interested in working with an Australian SEO Consultant?

Ready to have an initial discussion about the digital marketing needs, challenges and goals of your business?

Along with SEO, I also do website design/development for service-based businesses n Perth as well as across Australia-wide.

Please contact me (Michael) for a quick web design or SEO advice call on 0431 739 060 or send me a message.


Common questions about SEO

How much does SEO in Perth cost?

SEO campaigns are tailored to your specific industry, business needs, available budget and long-term revenue goals.

As a general price guide, my SEO services start from $650/month.


Can you guarantee first-page rankings and SEO success?

I cannot offer any guarantees of SEO success – it’s not ethical to give a guarantee about something you don’t directly control (like a search engine).

It’s never a good idea to work with an SEO Agency, Digital Agency or SEO Specialist who claims they can guarantee results.

If anyone offering SEO claims to guarantee a result, this should be a warning sign – start looking elsewhere for SEO advice and implementation services.

No one should give SEO guarantees

Google’s webmaster guidelines state: “No one can guarantee a #1 ranking on Google.”

In Google’s Beginner SEO documentation in Google Search Central, Google says:

“Your prospective SEO should be able to give you realistic estimates of improvement, and an estimate of the work involved. If they guarantee you that their changes will give you first place in search results, find someone else.”

Factors outside of my control

I also can’t give guarantees due to other factors influencing search rankings or conversions that are outside of my control.

For example, if the online reputation of your business is impacted because of a defective product or service, your search rankings and website conversions could take a hit which is completely outside of my foresight or control.

Or another situation that sometimes arises, say your website gets hacked and this causes search engines like Google to lose trust in your website. When these things happen, it can cause major changes to your search engine rankings, website traffic and new customer acquisition.

My approach

I’ll be transparent about the SEO strategies, tactics and techniques that I use to get the best results in your unique SEO campaign.

I provide monthly SEO reporting with factual data on the progress and results of your SEO campaign so everything is crystal clear and you can be confident your website is being worked on each and every month.


What is SEO?

SEO stands for search engine optimisation which is an online marketing technique used to increase how often your website appears in the search engine results pages (SERPS).

The goal of SEO is to get more people to click through to your website from the organic search results.

By getting more people to your website, you can successfully grow your business from the increasing attention, interest and demand for your services.

SEO success is tracked through metrics that can be attributed to your website such as:

– Number of website impressions in Google.
– Number of website visitors.
– Direct phone calls (click-to-call).
– Direct email enquiries.
– Online bookings.
– Website form submissions.
– Email subscribers.

Who are the major search engines?

There are many different search engines available online.

Google is considered the major search engine currently dominating the market, followed by Bing and Yahoo in Australia.


Market Share: 92.47%


Market Share: 5.56%


Market Share: 2.71%

As you can see from the statistics above, Google is the dominant search engine in terms of market share and popularity.

Bing and Yahoo can be worth keeping an eye on, but Google is the primary search engine you want to impress with your website so you can achieve top organic search rankings.


How does Perth SEO help a business to grow?

Effective SEO will greatly improve the quality and quantity of your organic traffic, which simply means the visitors referred to your site from search engines like Google.

In order to do this, your website needs to be “optimised” or improved so the people who come to your site find the information they need, have a great experience and are converted into new customer/client.

Improve the quality of visitors: Your website could attract thousands of random visitors from across Australia, but if these people are looking for an auto electrician when you’re a tax accountant, that is NOT good quality or relevant traffic for your business.

This is why you need an SEO expert to improve Google’s understanding of your website so you attract visitors who are already interested in the services your business provides or the products you sell.

Increase the number of visitors: Once you have your website showing up in front of relevant people, you also want to appear to as many of the right people as possible so they click through to your site.

SEO can result in explosive business growth

If more and more relevant visitors are clicking through to your website from the search engine results pages, you’ll get more enquiries/sales and generate new business (even while you sleep).


How long does SEO take to see results in Google Search?

This all depends on factors like:

  • What are your SEO goals are.
  • How much competition do you have and the quality level of your competitors?
  • The current rankings of your website.
  • The nature of the keywords you’re business should rank for.

Generally, SEO is considered to be a long-term effort that will deliver long-term results. In some cases, improvement can be rapid, but there are many factors that come into play and influence the speed of your growth.

Just like getting to know a new friend, increasing the reputation and quality of your website in the eyes of search engines rarely happens overnight. It takes determination, patience, investment and sometimes a little faith as well.

Usually, you can see signs of improvement within 2-9 months of commencing an SEO campaign such as:

  • Website impressions will be increasing.
  • Organic traffic to your website should be steadily increasing.
  • Search engine rankings for your targeted keywords and key phrases should be starting to improve.
  • You may also be noticing a higher level of customer enquiry or an increased conversion rate.

After 12+ months of ongoing SEO, you should be able to analyse and see obvious growth in your levels of impressions, website traffic, conversions and revenue.


What does successful SEO for Perth businesses involve in 2024?

In 2024, Australia’s main search engines (like Google) have developed advanced algorithms and also use deep machine learning AI to analyse and interpret websites more naturally, a human way (but not quite human, they are still robots.)

Google even employs real people to manually check the search results for quality and relevancy from time to time.

Successful SEO is all about understanding the search intent of your customers and then providing them with valuable, helpful content and a user-friendly experience on your website.

Short history of SEO

Many years ago, SEO was more about trying to “game” or manipulate the search engines into ranking your website at the top of the search results. This involved many spammy tactics such as keyword stuffing, spammy link building and automating the creation of low-quality website content.

Some “SEO experts” in 2021 are still trying to use these old and outdated blackhat SEO tactics. This will not work and is likely to result in your website receiving a penalty and dropping out of the search results completely.

Choosing a white hat SEO Consultant who is a modern SEO Specialist is important to the success of your SEO strategy and the growth of your business.

Understanding Google’s intent

Unfortunately, Google’s aim and purpose isn’t to help your business get more customers.

Google simply wants to provide its users with the most accurate and relevant website results for their search queries. In other words, Google wants to provide the best answer.

Your website needs to become the ‘best answer’ for your targeted keywords

Modern SEO is now about making your website the “best answer” for the common search queries and keywords used by your target customers.

Making your website the “best answer” involves improving your site so it provides honest, authentic, relevant, valuable content in a fast-loading and user-friendly experience.


What are the “real” results of a successful Perth SEO Strategy?

For a service-based business, the real results of ongoing SEO are consistently attracting new, high-quality customers while the business continues to steadily grow its revenue and improve the bottom line.

A successful SEO campaign coupled with a Search Engine marketing campaign (such as Google Ads) can trigger massive revenue growth for a business and provide an incredible return on investment (ROI).

SEO is like casting out a big fishing net into the ocean. By doing SEO you are constantly widening your fishing (expanding & improving your site) net which enables you to catch more and more fish (visitors to your website) as your net slowly grows over time.

The best part about SEO is that there is no magic solution, no quick and easy way to dominate the top of the search rankings.

It takes time and work to get into the top positions for competitive keywords…But once you get there, it is going to take a big investment of time/effort from your competitors to get back ahead of you in the search engine results pages (SERPS) again.


What does a Perth SEO Consultant do?

The responsibility of an SEO consultant is to work with Australian businesses to create an SEO strategy based on keyword research, market research and competitor analysis.

SEO consultants must then deliver an SEO campaign based on the planned strategy. The goals of the SEO campaign are to:

  • Improve your business website from a technical and content perspective.
  • Increase the online visibility of your business and your services.
  • Attract more visitors as well as better qualified customers to your site who need your services.
  • Increase the number of enquiries and leads generated for your business online.
  • Analyse your website traffic data and provide digital marketing advice based on the trends and insights.
  • Add value to your business and hopefully get you a tangible return on investment.

In short, SEO Consultants and SEO Specialists aim to improve and empower your website so you can get more customers and grow your revenue/profits.


Why work with a Perth SEO Implementation Specialist or Perth SEO Expert?

Hiring an external Perth SEO Specialist to conduct SEO Services is extremely beneficial for almost every type of business because:

  • It’s cost-efficient – you don’t have to go through a formal hiring process, you’ll pay less than half a full-time employee’s salary for SEO consulting and you don’t need to spend time upskilling your own staff.
  • They avoid the curse of knowledge – Hiring an external worker means they come into your business with a fresh set of eyes. They aren’t burdened by the knowledge of how the business runs day-to-day and can learn what they need to know on the fly.
  • They provide an outsider’s perspective – This means they can more easily relate to your customers, enabling them to create more effective marketing campaigns that connect with your target market.
  • You’ll save time: Management can continue to focus on internal business needs while the SEO consultant deals with the SEO strategy, and digital marketing tactics and provides the business owner or management team with monthly reports.
  • Direct Access: Unlike working with a larger SEO Company, you’ll have a direct line to Michael (your SEO Specialist) and a much more personable working relationship.
  • The business will grow – Your SEO expert will improve the bottom line by helping to increase revenue and achieve the marketing goals needed to grow the business.


Interested in working with me?

Ready to have an initial discussion about the digital marketing needs, challenges and goals for your business?

Please call  Michael (web designer & SEO specialist) on 0431 739 060 or send me a message.


SEO Techniques: SEO for Service-Based Business Websites

An SEO campaign that achieves long-lasting results can have a massive impact on the growth and security of your business.

Successful SEO is driven by strategy, analysis, process and execution. I use a holistic SEO approach to achieve the best results using the following SEO tactics and techniques.

Technical SEO Perth

Every SEO campaign starts with conducting a technical SEO audit to diagnose and repair any issues that may inhibit your website’s ability to be quickly read and recorded by search engines.

This involves getting under the hood of your website. It’s necessary to ensure your website is “crawlable” and “indexable” for search engines like Google.

During this process, I’ll audit and address things like:

  • Website Architecture
  • Code Quality (HTML / CSS / Javascript / PHP)
  • Mobile Friendliness
  • Page URL / Link Structure
  • Hosting/Server Performance
  • Google’s Core Web Vitals

Getting your website’s technical foundations right is critical to the success of your SEO campaign.

You’ll have no hope of achieving top organic rankings if the search engine bots can’t easily discover, read, interpret and index your website.


On-Page SEO Perth

This involves optimising your website’s on-page content to target relevant search terms used by your target market.

This includes:

  • Keyword Research & Targeting
  • Meta Tag Optimisation
    • Page Title Tag
    • Meta Description
    • Open Graph Tags
  • Implementation of a Content Strategy
    • Optimisation existing content.
    • Creating new content.
  • Internal Linking Tactics
  • Implementation of Schema Markup
  • Image ALT Text
  • Conversion Rate Optimisation (CRO)


Off-Page SEO Perth

Off-page activities involve working on SEO factors that are external to your website but still influence your search engine visibility.

The core aim here is to increase the authority, credibility and online reputation of your business/website from the outside.

  • Google My Business Profile
  • Backlinks & Citations (NAP)
  • Online Reviews & Reputation Management
  • Social Media Sharing


Interested in working with an SEO Specialist in Perth?

Let’s have an initial discussion about the goals of your business and how SEO services could help you achieve your goals.

Please call me (Michael) on 0431 739 060 or send me a message for a friendly, obligation-free chat.