Anchor text is the visible, clickable text of a hyperlink. It helps search engines understand what the linked page is about.
Anchor text provides contextual clues about the destination page. For example, a link with the anchor text “technical SEO guide” gives search engines stronger topical signals than a generic phrase like “click here”.
Over-optimised or repetitive exact-match anchor text can be risky, especially in when creating backlinks. Natural variation and descriptive phrasing tend to perform better and carry less risk.
Within internal linking, anchor text helps distribute relevance and authority across a website when used thoughtfully.