What Is Responsive Web Design?
Responsive Web Design makes your website respond and resize to fit as many different device sizes as possible to provide the best possible viewing experience for your visitors.
It is absolutely critical in the modern internet age that websites are being designed and developed with a focus on responsive practices.
Research suggests that in 2015 just as many people were browsing the web on handheld devices as were using laptops and desktop computers.
In 2016 that trend continues to grow to the point now that more websites are being accessed on handheld devices with uncommon screen dimensions such as mobile phones and tablets than on traditional devices such as laptops and desktop computers. Read More About Responsive Web Design
Why Use Responsive Web Design?
Better User Experience
Websites that adapt to fit the current viewport makes for a great experience for the user. It can be frustrating trying to use websites designed only for a laptop or desktop computer screen on a mobile phone or small handheld device. This frustration usually causes the user to leave the website and find something else that is easier to use.
A responsive design will serve up the correct sized page, often with reduced image sizes to limit the data usage and create an optimum viewing experience for the potential customer. This will make the user stay on your website and provide you with the best opportunity to make a conversion or get a lead.
Search Engine Optimisation
Google has stated that it will rank web sites higher in organic search results that employ responsive design techniques as it is now considered best practice. The use of a single URL with the responsive design makes it easy for search engines to crawl and index a website. If you want your site to achieve the best search engine rankings possible, it needs to be responsive.
So your responsive website is creating a better user experience, lowering your bounce rate and increasing the search engine relevancy and page rankings. Because of these factors, more customers are being directed to your website and they are also enjoying the browsing experience on any device that they choose.
Naturally, this is going to lead to more sales, more conversions, more contact requests and more user interaction which is going to be a huge benefit to your business.